Facebook founder Mark Zuckerberg says his decision to rebrand the umbrella corporate identity as Meta was based “on his belief in the potential of the metaverse” but as business and branding experts also speculate, it was a chance to look forward after major controversies associated with the brand. No matter the size of your business, after navigating the rollercoaster than has been COVID-19, now is a great time to take stock of your business and think about your existing brand identity to see if it aligns with your business today and plans for the future.

Rebranding is a chance to reflect on your market position and customer sentiment.

Facebook is not the only household name to rebrand in recent years. For example, Kentucky Fried Chicken rebranded to KFC to lose ‘fried’ at a time when consumers were increasingly seeking healthier choices. Likewise, Weight Watchers capitalised on the wellbeing movement by rebranding as a wellness company called WW focused on healthy habits rather than just weight loss.

And in Australia, the highly publicised rebrand of the iconic Coon cheese to Cheer was rooted in an anti-racism campaign – one of several brands globally facing pressure to rebrand following the Black Lives Matter movement.

There are many factors to rebranding, but there are four valuable elements often overlooked

As your business evolves, it is natural that your brand will too. And as Australia’s economy continues to ride the turbulence of the pandemic, 2022 brings a unique opportunity to reinvent or reimagine your business to meet the new normal and beyond. But in planning a rebrand, it is important that you consider more than a new logo or name and instead look at how to set up your brand for longer-term sustainable growth. Considering rebranding your small business in 2022? The following four questions are integral ones to ask as part of this process:

1. What does your brand mean to all your stakeholders – employees, customers, investors, partners and suppliers? Loyalty, sentiment and affinity are all incredibly valuable assets that link to your reputation – so it’s important to gain real-time feedback.

2. How well do your existing customers recognise your brand and the products or services that you offer? Is there an opportunity to drop, refresh or innovate? For example, if someone is thinking about engaging an interior design firm, is your brand’s identity, accessibility and reputation top of mind?

3. Is your digital and physical presence aligned? The digital world is moving so fast, and it is essential that your brand is easily found online – both with a website and on social media. Australia’s e-commerce sales boomed by 53 per cent in 2020 while buyers on social e-commerce (selling direct from social media platforms) increased five-fold.

4. Is your brand’s purpose aligned with that of your customers? Social and environmental credentials and commitments are now more important than ever, and people expect brands to transparently communicate their purpose at every touchpoint. Kantar’s global BrandZ brand valuation database shows brands with a strong purpose grew their value by 175 per cent, more than double than those with weak purpose over the period from 2006 to 2018.

Rebranding is more than just a design refresh, it’s re-establishing your purpose and values

Your brand is your most powerful asset – but it is more than a name and logo. It’s your everything. Rebranding is firstly about reflection and research and secondly about projection and promise – reviewing your current status and projecting who and where you want to be – it’s fundamental to reputation and acquisition. Think customers, services, business principles and commitments, look and feel, service ethos and more – every touchpoint that communicates your brand and identity. It is a powerful and valuable reflection of how you operate.

Rebranding your small business is an opportunity to reconnect with and introduce yourself to customers

You can re-establish who you are today, announce a new product or service launch, differentiate yourself from competitors, expand or appeal to a newer or wider audience or markets, or update your identity if it no longer represents your business. As creative rebranding specialists, at Creative Order we can bring your brand’s vision to life for today and tomorrow and ensure every element, from trademarking to values and signage to social are all clearly communicated and aligned in a physical and digital world. As the world continues to pivot, navigate and respond to the ever-changing pandemic rules, 2022 is a great time to consider how your brand fits in to this new normal.

So 2022 is the time to rebrand your small business. Our client Lauren Mahoney at Studio Trio had this to say about her experience of working with Creative Order on the rebranding of her interior design business:

“Todd and his team at Creative Order helped our business rebrand after 20 years. Our Interior Design business ‘Studio Trio’ now looks amazing. Todd and his team elevated the look, logo and overall appearance to more than we could of imagined.

Creative Order listened to the brief, managed our expectations, had amazing ideas, delivered on time and managed the overall process so well. The steps and proposal were clear and easy to follow. We are so glad we found them and for future clients you would be mad not to use these guys!

They are awesome 🙂 Lauren Founder Studio Trio”

Creative Order are rebrand specialists, we can guide you in every aspect of rebranding your small business.

Design is in our DNA from digital to print to brand identity ensuring you have a holistic and seamless brand creation for your interior design business. Email us now

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Can your potential customers see a window into your expertise through your name and logo? What does your name say about you? Do your visual communications resonate with clients? Is your website accessible and dynamic? Do your presentations inspire? Most importantly, are all these elements cohesive?

A rebrand allows you to refresh your identity and how your present yourselves, just as you do for the built space for your clients.

It is also an important part of winning new business and making your employees feel (pardon the pun) part of the furniture. As we navigate (again) life after lockdown, many people are rethinking how and where they live and work. Are you top of mind to help create or rethink their lived environment?

When rebranding, it’s important to recognise every touchpoint is an opportunity to build a connection

A rebrand is a great way to advertise your services – and that’s where a branding agency like Creative Order comes in. Every touchpoint is an opportunity to build a connection and we ensure that happens from your website to your logo and advising on marketing, advertising and social media. Just as a brand influences the architecture (think Apple stores – sleek and innovative), your brand can bring your unique story to life. And it’s all in how you communicate through every touchpoint available.

Dieppe Design engaged Creative Order to rebrand their architect business

Dieppe Design began as a small word-of-mouth architect firm, but this now flourishing full-time business engaged Creative Order to refresh their brand. As one of the few certified ‘passive house’ registered architects in Sydney, it was very important for Dieppe Design to clearly communicate their credentials in designing healthier, smarter and more sustainable homes. This is evident in the colours and lines of their new branding, which reflects integration between the natural and built environment.

Architecture and your brand are both about communicating a personal vision

Architecture is the complex or carefully designed structure of something – and that’s the philosophy behind how we approach a branding job. We will work with you to ascertain who you are as a business (including the people behind it), who your ideal customer is and what you stand for. We will build you a visual identity that is reflective of everything you are and want to be, so you stand out in the crowd.

When we design or redesign a brand, we are helping create and bring to life your identity and vision. We consider everything about what your business stands for and how it will communicate through your digital, printed and physical touchpoints. We go beyond colours, logos and names – it’s about structure and foundation and vision. Bringing your brand to life defines your reputation, underpins your service ethos and is a powerful reflection of how you operate. A recent survey of clients of architecture firms released by the Australian Institute of Architects reveals that effective communication is the most sought-after quality in an architecture firm, with almost 80 per cent calling communication “extremely important”. Is your communication clear and effective?

Rebranding architect firms, in the road out of the pandemic

There are multiple elements to get right for your brand and we’ll help you package up everything from a name, legal trademark and searchable to domain to representing your sustainability commitment in your brand’s visual identity. Rebranding now – in the road out of the pandemic – gives you the licence to announce a new service, expand your audience or communicate your credentials, for example, sustainable design. It is so important to invest in your brand and identity – and never be afraid to rebrand as you evolve. At Creative Order, we will help you rebrand to reflect who you are now and want to be.

When rebranding architecture firms, we bring your vision to life and ensure it aligns in a physical and digital world.

Creative Order are rebrand experts, we’ll guide you in every aspect of rebranding your Architecture business.

Design is in our DNA from digital to print to brand identity ensuring you have a holistic and seamless brand creation for your architecture business. Email us now

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As brand design experts, so do we. But with over 17,000 people working as interior designers in Australia – many flying solo with their own business – is your interior design brand standing out from the cluttered crowd in this industry?

As hybrid working grows in popularity, are you top of mind with potential clients who are craving to rework their home/work/office environments after 18 months of largely the same four walls? Never has there been a better time to make sure your brand is cutting through the digital clutter to make the right physical impact. So, therefore it might be time to rebrand – and why you should invest in expert help from a branding agency.

Your brand is your most powerful asset – but its more than a name and logo. It’s your everything.

When we design or redesign a brand, we are helping create and bring to life your identity. A branding agency works with a similar approach to how you tackle a client’s interior design needs. We consider everything about what your business stands and how it will communicate through your digital, printed and physical touchpoints.

Like you, we go beyond colours, logos and names – it’s about textures and feelings and personality and principles. Bringing your brand to life defines your reputation, underpins your service ethos and drives customer or client loyalty – and in interior design it’s a powerful reflection of how you operate.

We bring your design vision to life and encapsulate space, line, form, light, colour, texture and pattern and ensure it aligns in a physical and digital world. There are multiple elements to get right for your brand and we’ll help you package up everything from a name that you can get a legal trademark and searchable to domain to representing your sustainability commitment in your brand’s visual identity.

Why you should rebrand your interior design business. If you’re not sure, here are plenty of reasons to consider a rebrand in 2022

Just as you will rebrand a client’s space and interiors with fresh looks reflecting their current needs and visions, giving your own brand a facelift can increase your value and give you a chance to talk to customers about what you do now.

For example, do they know that you can design a hybrid work/life environment in the smallest of spaces? Other key reasons to rebrand include announcing a new product or service launch, to differentiate your services and brand from competitors, to expand or appeal to a newer or wider audience or to give yourself a name if it no longer represents who you are.

Blending an interior designer’s vision of exquisite space to life through rebranding her business

Interior designer Lauren Mahoney came to Creative Order to rebrand her business identity to reflect the high-end luxury and innovation interiors she and her team create for clients. Enter Studio Trio – a modern showcase of the three parts of her business – designing, sourcing and building exquisite spaces for clients through empowering interior design.

Through a collaboration of creative minds and underpinned by the rule of three, we crafted a unique logotype to form pitched angles specifically designed to communicate that ‘Studio Trio’ elevates and uplifts above the competition and deliver top-tier interior design solutions.

We also helped bring their brand story to life through all physical and digital touchpoints to encapsulate their philosophy of the power and importance of an exquisite space. Ultimately, we brought the brand in line with the service and experience that Lauren and her team deliver to their own clients.

It is so important to invest in your name, brand and identity – and never be afraid to rebrand as you evolve

A good creative or brand agency should cover all the bases with helping you get the best leverage and longevity for your new business name – it is your identity, so be sure you own and control it in both the physical and the online world.

But don’t be afraid to evolve – you are in control of your image, but at Creative Order will help you rebrand to reflect who you are now and want to be.

Rebranding is at once exciting and empowering – and for an interior designer you can put your stamp on your identity in every way.

So now is the time to rebrand your interior design business. Our client Lauren Mahoney at Studio Trio had this to say about her experience of working with Creative Order on the rebranding of her interior design business:

“Todd and his team at Creative Order helped our business rebrand after 20 years. Our Interior Design business ‘Studio Trio’ now looks amazing. Todd and his team elevated the look, logo and overall appearance to more than we could of imagined.

Creative Order listened to the brief, managed our expectations, had amazing ideas, delivered on time and managed the overall process so well. The steps and proposal were clear and easy to follow. We are so glad we found them and for future clients you would be mad not to use these guys!

They are awesome 🙂 Lauren Founder Studio Trio”

Creative Order are rebrand specialists, we can guide you in every aspect of rebranding your interior design business.

Design is in our DNA from digital to print to brand identity ensuring you have a holistic and seamless brand creation for your interior design business. Email us now

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As the pandemic has worn on, Australians have taken to home renovations with gusto. In fact, the value of approved home renovations was $1.14 billion in March 2021 alone – almost double the monthly average of two years ago. It’s a burgeoning market but with many pitfalls – one that designer Blake Riley had the perfect solution for.

During his kitchen and renovation career, Blake’s design clients would regale him with renovation horror stories while renovators also talked of similar challenges. The missing piece of the puzzle was someone to provide advice and connect people with the right suppliers and contractors. Blake’s wife suggested that the mortgage broker model was exactly what the renovation industry needed and the perfect way to extend their home renovation and design services. And they haven’t looked back.

But what they did need to do was rebrand to ensure their clients knew what they stood for.

Incredibly important in an often-word-of-mouth business. The rebrand allowed Blake to refresh his identity to incorporate and showcase his new home renovation broker service. He worked collaboratively with Creative Order to ensure he could build a new brand name and brand identity to capture and represent his unique service model – and Improva was born.

Their offering is built on getting to know their clients and project vision and then handpick the right team to support their home renovation. That’s akin to our rebranding approach at Creative Order.

From brand name, website design, UX to SEO to print design and content strategy to e-commerce and social media

We will connect your new brand identity to the right places. To ensure your rebrand connects with your existing and potential customers in the most optimal way, we make it our business to work with you to:

• get to the heart of your business ethos
• create your brand identity
• make you standout online
• connect every marketing touchpoint.

As a branding agency we bring your brand to life to define your reputation, underpin your service ethos and drives loyalty.

Consider giving your business its own renovation in the form of a refresh or rebrand to ensure it is primed for growth in 2022 and visible to the right people. As a branding agency we bring your brand to life to define your reputation, underpin your service ethos and drives loyalty. Talk to us to find out how simple and rewarding a rebrand can be.

Renovation business rebrand. Creative Order came up with their new brand name, Improva. Here’s the story behind the name.

IMPROVA is a derivative of the word Ompröva, which is the Swedish word for Rethink. After years of working in the renovation game and hearing horror story after horror story, Blake rethought the way to renovate and came up with a unique model that makes renovating effortless. 

IMPROVA looks like the word Improve, which is what renovating is all about, and by pronouncing it IM-PRO-VA, we are emphasising that we are pro’s in what we do.

The M in the logo looks like a piece of modern architecture. There are also three matching details within the logotype (on the r, v and a) representing three for each party; Client, IMPROVA and Suppliers. These take the form of speech marks, symbolising the communication skills at IMPROVA, which are fundamental to a successful renovation and a happy client.

The icon is a pointed graphic device made up of sturdy lines, which works to communicate something of a structural nature, like a home, and therefore, placing the brand in the renovation and home building industry. 

As much as Blake has secretly loved seeing his name on every email, paperwork and signage, it was time to let it go and embark on a bigger and bolder new chapter for his expanding company.

So the old branded URL, www.blakesofsydney.com.au changed to the new www.improva.com.au

Creative Order are rebrand experts, we’ll guide you in every aspect of rebranding your Home Renovation business.

Design is in our DNA from digital to print to brand identity ensuring you have a holistic and seamless brand creation for your renovation company. Email us now

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Our print publication design team created the 64 page white paper, designed for both print and digital formats. The white paper is created by Think & Grow and KPMG and is widely read across the Australian startup community and is realised once a year.

Download the Startup Salary Guide on the KMPG and Think & Grow website.

Now in its third iteration, this guide collates data from over 140 companies spanning 3,000 positions together with market insights from leaders in companies including Brighte, Eftpos, Link Tree, Blackbird Ventures, Hireup, Honey Insurance, Finder and more!

A must read for all Aussie startups looking to recruit and retain the best talent our ecosystem (and beyond) can offer. You’ll find:
‍
Exclusive and current salary data with analysis on equity and startup roles across location, business model, funding stage and industry.
Key trends and insights to help you improve your total rewards scheme and employee value proposition.

Featuring the like of some of Australia’s top executives and founders, such as Zak Islam – CTO at LinkTree, Richard Joffe – founder at Honey Insurance, Kirstin Hunter – CPO at Brighte and many more!

Building and scaling a startup is a daily grind of navigating uncharted territory. This report hopes to make that journey easier by providing powerful market insights, to allow all startups to make informed decisions about hiring and remunerating talent in our thriving ecosystem.

Creative Order are white paper design experts, we’ll guide you in every aspect of designing your white paper publication.

Print design is in our DNA we ensure the typography and page layout design is professional and high quality. Email us now

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X-Active wants to create a strong and robust community centre for Rhodes local residents; young professionals, and young families. The customer skew will lean more towards female and young families with Asian background.

Our objective was to create a hip & trendy fitness brand targeting image-conscious, young professionals that are looking for state-of-the-art gym facilities and the sense of belonging to something special. To design a brand identity that communicates a sense of luxury and innovation. To create a new brand that looks high-end and designer, to work in harmony and reflect the beautiful architecture and fit-out of the X-Active interior space.

Creative Order provides industry-leading fitness branding services

The logo design solution for the X icon is a hand-drawn letter shape which takes its inspiration from an EZ Bar used in weights at the gym. The bended curves of the X have been formed to look like bent steel, rounded, flowing and sculpted. The letterform is also a nod to the links of a chain, a nod to the chain mail used in the space.

Rhodes central and X-Active will be completed in the next month or two, we shall reveal more of our fitness branding solution when they launch.

Architecture and Architectural renders: Studio Snell

Are you thinking about creating a new fitness brand or rebranding an existing fitness business? Click here to email us now

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A new business name that challenges the status quo. A name that suggests a high-level of quality and proficiency. And of doing things differently, in an engaging way.

The name that we created was Going-Places with Carolyne Evans. After successfully creating the business name, our team then went about designing a bespoke logo. 

The solution for the logotype is an elegant serif typeface which has been individually hand-crafted and customised, linking the two words via a flowing linkage stroke, that almost reflects a fluid wave from the ocean or the slip stream of an aeroplane.

We wanted the brand identity to communicate a sense of luxury through the visual language; to be luxury, instead of just paying lip service.

Stay tuned for a followup article showcasing the Going-Places luxury brand identity design, marketing and website design.

Creative Order provides industry-leading business naming services

Thinking about creating a travel brand or rebranding an existing travel business? Click here to email us now

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If you Google ‘website design’, you’d be forgiven for thinking it is all drag, drop and voila these days! And yes, while there are plenty of DIY off-the-shelf designs, in our brave new Covid world, putting your best digital presence forward has never been more crucial. And good web design can make all the difference.

ABS studies reveal that a third (33%) of Australians are preferring to shop online more now than before the pandemic[1] but its more than just shopping. We’re using digital for research, recommendations, directions, delivery and so much more to learn about every brand and business we want to engage with. Your new business must deliver the fundamental needs of a good customer experience to ensure that first engagement is fruitful.

Website design is more than word, pictures and a shopping cart – a digital strategy is essential

It is important to remember that ‘design’ is much more than the pretty front facing attributes – the functionality and technology behind-the-scenes are the engine room of your new website and the foundation of the entire customer experience. Getting all your digital touchpoints in sync can have the ability to make or break a business as some of the most successful small business showed in 2020 as they swiftly pivoted their business strategies to address pandemic challenges and changing customer needs.

The user experience (UX) is what engages the customer and keeps them at your site. It is largely driven by a mixture of your content, the commercial aspects of your product or service, and, in particular for consumer facing brands, the community that you create. So while there are many components to consider in the digital puzzle that a good website design agency can help you navigate, there are five crucial ones that must be built into your design from the very beginning.

Below is Creative Order’s five must haves for your new business web design

1. Device optimisation

Optimising the website design for all formats is essential for our on-the-go web surfing culture. This means ensuring what looks good on a laptop also works on a mobile, tablet and desktop. DIY platforms may optimise your content to fit the different sizes, but they don’t provide advice on what content works for engaging customers in different platforms.

2. Responsive design

How many times do you find it easier to do a web chat for insurance quotes or search for price comparisons or find out how to deliver a bunch of flowers in another city? The socio-trend of instant gratification is driven by our need to do everything on-the-go and multi-tasking time pressures. Your design must consider the engagement needs of the customer and be designed to best connect with them.

3. Security and privacy

The prettiest, most engaging website in the world loses all credibility if security features aren’t considered in the design. From local and international data capture and privacy regulations to preventing hacking and safeguarding transactions, to ensuring your site doesn’t spam or attract viruses, you only have one chance to get the right systems in place from day one and avoid costly issues that could have been prevented.

4. Accessibility

Making your website and its content easily navigated and understood by the widest possible audience including those users who have visual, auditory, motor or cognitive disabilities is critical. When considering your audience, the design must consider aspects including writing style and layout to hyperlink text, easy read and app coding. The user experience is not fixed – it must adapt to all your potential users.

and the final must have for your new business web design is:

5. Content management and lead generation

The content management system (CMS) you use to build and add content should be user friendly so you can do that yourself – a good website design agency will factor this in – you don’t want to be having to go back to them to code every little change. And if you’re wanting to integrate lead generation platforms, it’s a good idea to ensure that’s part of the back-end functionality of the design too. This helps you keep on top of SEO more easily too.

Creative Order are brand and website design specialists and we can guide you in every aspect of your building your brand’s website. Design is in our DNA from digital to print to brand identity ensuring you have a holistic and seamless brand creation for your new business.

Creative Order can help with new business web design – email us now

[1] ABS Household Impacts of COVID-19 Survey, a longitudinal survey which collects information from the same panel each month. The November 2020 survey was run between 13 and 23 November 2020.

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When you start your new business, you’re filled with ideas, dreams and expectations about what you’re creating and what you want to build it to be – but a start-up takes considerable time and effort to piece together the multiple foundational elements for success. Core to this is creating your brand – and using a branding agency is one of the best investments you can make when starting out.

No matter your product or service, your brand underpins everything that you do

From your name and visual assets to your language and how your stakeholders communicate, your brand is central to making your business stand out. Many people mistakenly think a brand only consists of a name and a logo, but considerable design and brand strategy expertise is required to create an identity that will resonate across every single touchpoint from advertising, packaging and the physical and digital space to customer service and reputation. In fact, reputation is consistently ranked by corporate leaders as their most valuable asset.

It is imperative that all of your brand assets work as seamlessly in the online environment as they do the physical minds of your customers. The right agency is one that collaborates with you on every level including taking the time to understand your objectives, vision and values to ensure that they are front and centre in every part of your brand’s communications and assets.

Partner with a branding agency that is invested in getting to know you

From your name and visual assets to your language and how your stakeholders communicate, your brand is central to making your business stand out. Many people mistakenly think a brand only consists of a name and a logo, but considerable design and brand strategy expertise is required to create an identity that will resonate across every single touchpoint from advertising, packaging and the physical and digital space to customer service and reputation. In fact, reputation is consistently ranked by corporate leaders as their most valuable asset.

At Creative Order, we are a boutique branding agency specialising in helping businesses build and design every component of their brand identity and we undertake a thorough briefing process to ensure your new brand encapsulates your strategy and also involve you in every aspect of the process. Our client Marcella Romero, CEO at AimBig Employment says she “…could not be more proud of the result of this process.”

“AimBig Employment is 100 per cent reflective of our mission and values – and also in the innovative and collaborative way that Creative Order partnered with us. They were aligned with what we stand for and took the time to get inside our heads and motivations. Especially important to me was that they really guided us through the branding process, so we felt involved from the beginning.”

“AimBig is more than just a new name, it is our identity and one that is integral to our marketing. The team at Creative Order really nailed that part of the brief, developing a brand story with meaning and resonance that’s works across all the communication mediums we play in. It was really valuable to have their input and perspective – and it is here where their experience and expertise really shone.”

AimBig; Brand name client testimonial

Three key elements for investing in a great branding agency

There are thousands of agencies out there, but when picking a great branding agency that is truly fit for your business, please make sure you consider choosing one that is prepared to:

1. Spend the time engaging with all of your stakeholders as part of the creative and strategy process

2. Incorporate in-depth research to underpin the creation of your brand identity

3. Partner with you collaboratively – remember, building a brand is a journey.

Creative Order are brand specialists, we can guide you in every aspect of your building your new business brand. Design is in our DNA from digital to print to brand identity ensuring you have a holistic and seamless brand creation for your new business. Email us now

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2020 changed the rules for almost every aspect of our lives – and given so much more of it moved online, it is imperative that you have a business name that stands out in the digital world. Being both memorable and searchable as Australians search for businesses, products and services is key to getting that first crucial connection.

To find the balance between creativity and being easily found online, expert advice is essential to create an identity that speaks to what your product or service is about and aligns with what people are actually looking for when they seek it out. You need a creative brand name underpinned by clear and concise creative thinking to make it clear to the consumer who you are and what you do.

We’re playing in a bigger field where everyone has a digital presence

Pivot was the word of 2020 for businesses as more moved online, but no matter what you sell, your name is everything – your identity, your location, your availability and your reputation. For example, you may be a café attracting foot traffic, but people will go online for reviews and to book, and with Covid-19 challenges, Google to see if you cater or deliver – all this makes your digital footprint just as important. There are around 2.4 million actively trading businesses in the Australian economy all competing for your share of wallet, so you need to stand out. SEO is important but remember the Google algorithms change, so you can manage this in the content on your website.

Be clear and positive – people remember your name if the experience or association is good

Your new business name should convey something positive about your product or service – and link to what you do. Gone are the days where you can launch an online bookshop and call it Amazon and just hope people will find you. For example, you could have a creative name and practical tagline, but make sure your business name evokes confidence in what you’re doing for your potential customer or client. Our name, Creative Order says what we do – provide creative design and guidance with a clear direction of conveying your message and identity.

Think beyond borders and remember digital has no borders

When choosing a business name, be open to your future plans. For example, Perth Plumbing may be good for local searches but won’t resonate for someone in Sydney if you want to grow your business beyond the city borders. The same goes for considering who may find you online – could the name offend people of other cultures or nationalities? Is the domain name available in other markets you may wish to enter? Do you need to trademark? Other important considerations include thinking about how your name differentiates you from your competitors, how your name makes your audience feel, do any other businesses already use the name or have a similar one? And in the digital world especially, think about if the name could be misunderstood or be offensive, especially in other languages or if you’re planning to use it in other countries.

Getting it ‘Rightful’

Barrister Chris Dobbs, the founder of legal tech start-up Rightful understands the value of investing in the right business name. He says, Creative Order took a systematic approach to the process. “I had agonised for days on the name of our company. Many times, I thought I would come close only to find that the name had been reserved with IP Australia, or there wasn’t a useable domain or too many similar names. Spending the right amount of time to whiteboard and research they whittled down the contenders to the top six. When I received the list, I was floored by how it perfectly captured our brand and what we were trying to do – particularly given the fact that it was something new and different – something that did not reference the past but looked forward to what we could be.”

It is so important to invest in your name and branding

A good creative or brand agency should cover all the bases with getting the best leverage and longevity for your new business name – it is your identity, so be sure you own and control it in the online world. Remember, your new business needs a name, and it may be the most important decision you make.

Creative Order can help make your business name standout – email us now

See the below links for further reading on the topic of creating a brand name.

• Five ways to come up with a killer business name
• Business Names Ideas – Our Four Commandments
• Creating Good Business Brand Names
• Coming up with a business name: a Zestful new start-up

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As an expert in fitness branding, our design agency can help health and fitness professionals design gym brands and fitness logos. From corporate identity to designing and developing websites and advising on marketing, advertising and social media, our specialist team have a wealth of experience making fitness brands stand out and smash the competition.

Our people are based in Sydney and Melbourne, but we work with clients across Australia. Our proven success ranges from modernising brand and identity for well-established firms to full branding and marketing packages for start-ups.

No matter your speciality – we can make your gym stand out. We’ve worked with both personal trainers and gym managers looking to take the leap and set up their own fitness business.

The name you give your gym and fitness business is fundamental to its identity. It’s the first point of emotional connection with your audience – and when it comes to law, that must mean trust. We have developed multiple brand names for the fitness industry, two recent examples are VERO Fitness and Calibre Coaching.

Fitness Logo design and brand identity
Creating completely new gym brands is our biggest passion. We make it our business to get to the heart of the ethos of your what your vision for your gym is because it’s critical to bringing the brand to life. Your business name and logo design must embody your vision for the business, your values and culture, getting this right from the very beginning is the best way to a strong and loved brand.

Fitness Website design and web development
A gym website is the primary touch-point for your business, so it’s imperative your brand’s website is as functional as it is engaging. We’ll bring your brand to life in the digital realm. We offer full integration of strategy, design, UX, copywriting, art direction, SEO, development, content strategy, digital advertising and social media. Creating simple one page personal trainer websites to complex eCommerce websites for gyms. Contact Creative Order now to find out more.

Digital marketing for gyms – Advertising & Social
Combining intelligent thinking, clever concepts and powerful messaging, we produce engaging and effective creative advertising campaigns, from concept stage, through to sign-off and production. Creative Order can deliver advertising solutions for TV, radio, outdoor, direct marketing, print news and digital marketing.

Creative Order provides industry-leading fitness branding and marketing services

Fitness Branding Case Study – VERO Fitness

The key aspects of this fitness branding project were: brand naming, logo design, visual identity (fonts, colours, graphics, imagery) and website design.

Story behind the fitness brand project – Our design agency was briefed by the founder of VERO, Lydia Docking to create a new brand in the fitness training industry that would stand above the crowd.

With a deadline of less than two months our brief was to create everything the new start-up business would need to establish itself. Our role began with the process of devising the new brand name: VERO Fitness. We then focused on creating the logo design, brand identity and all of the touch points, including a custom website, interior and exterior signage and graphics, as well as marketing material and membership forms.

When developing a new brand at Creative Order, we always develop a brand story that sets the tone of voice for the direction of the brand, and often tells the story of how and why the brand came to be. Here is the brand story we created for VERO:

VERO means ‘truth’ and to ‘conquer’. ‘Truth’ because our high intensity group sessions do exactly what they say – you’ll feel the burn and be taken to the edge of breaking. ‘Conquer’ because you’ll be stronger, faster and much, much fitter than you ever thought possible – we can’t promise you’ll love every minute, but power through the pain and it’ll be worth it. Our trainers focus on the fundamentals of fitness. Not the fads. They’re here to make you healthier, not hotter (OK, so maybe a little hotter). They talk tough, they look tough but at heart they really care. If you’re new to all this fitness stuff, then they’ll ease you in before ramping it up. Already know what you’re doing? In that case, they’ll streamline your workouts and push you harder. Way harder.

Thinking about creating a fitness brand, a gym, fitness centre or perhaps rebranding an existing gym? Click here and email us now

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The best branding agencies will undertake a holistic review of your business and service offering and communication portals (i.e. shopfront, website, advertising, etc). A clever strategy will encompass everything with the right synergy for the ultimate customer experience. No matter whether you offer a more functional service like legal or financial services or more experiential such as café’s or shopping, creating a seamless experience is the key to proper engagement and repeat business.

Good design must not only consider look and feel, but positioning and usability and there are plenty of examples of bad branding design and hilarious fails. But in all seriousness, bad design can make or break your reputation in an instant. First impressions still count, and poor-quality design is a fast-track way to say to your customers ‘I don’t care’. If you were going for a job interview you would dress up and appropriately according to the industry and company – how you look reflects who you are. Look for quality brand design agencies that get to know everything about your business and brand – they are the ones who will package together the right outfit.

The right visual design drives aspiration and equity – and that can translate into real dollars 

Most importantly, get to know your customers. If you’re an inclusive service, for example in the legal, financial, food or retail sectors, have you considered design that connects with people with disability such a Braille menus or voice-activated description of your services on your website? Ultimately investing in branding upfront that encapsulates your ethics, value and customer experience will deliver real value for your business.

Get in touch to discuss how investing in design can benefit your business

Check out our brand design case studies

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