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    Hot Off The Press
    fitness branding sydney melbourne

    Fitness branding, design and marketing

    Gym logo design PBs are our thing. Are you seeking help with your fitness brand design or gym logo ideas? Look no further than Creative Order.

    As an expert in fitness branding, our design agency can help health and fitness professionals design gym brands and fitness logos. From corporate identity to designing and developing websites and advising on marketing, advertising and social media, our specialist team have a wealth of experience making fitness brands stand out and smash the competition.

    Our people are based in Sydney and Melbourne, but we work with clients across Australia. Our proven success ranges from modernising brand and identity for well-established firms to full branding and marketing packages for start-ups.

    No matter your speciality – we can make your gym stand out. We’ve worked with both personal trainers and gym managers looking to take the leap and set up their own fitness business.

    The name you give your gym and fitness business is fundamental to its identity. It’s the first point of emotional connection with your audience – and when it comes to law, that must mean trust. We have developed multiple brand names for the fitness industry, two recent examples are VERO Fitness and Calibre Coaching.

    Fitness Logo design and brand identity
    Creating completely new gym brands is our biggest passion. We make it our business to get to the heart of the ethos of your what your vision for your gym is because it’s critical to bringing the brand to life. Your business name and logo design must embody your vision for the business, your values and culture, getting this right from the very beginning is the best way to a strong and loved brand.

    Fitness Website design and web development
    A gym website is the primary touch-point for your business, so it’s imperative your brand’s website is as functional as it is engaging. We’ll bring your brand to life in the digital realm. We offer full integration of strategy, design, UX, copywriting, art direction, SEO, development, content strategy, digital advertising and social media. Creating simple one page personal trainer websites to complex eCommerce websites for gyms. Contact Creative Order now to find out more.

    Digital marketing for gyms – Advertising & Social
    Combining intelligent thinking, clever concepts and powerful messaging, we produce engaging and effective creative advertising campaigns, from concept stage, through to sign-off and production. Creative Order can deliver advertising solutions for TV, radio, outdoor, direct marketing, print news and digital marketing.

    Creative Order provides industry-leading fitness branding and marketing services

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    Fitness Branding Case Study – VERO Fitness

    The key aspects of this fitness branding project were: brand naming, logo design, visual identity (fonts, colours, graphics, imagery) and website design.

    Story behind the fitness brand project – Our design agency was briefed by the founder of VERO, Lydia Docking to create a new brand in the fitness training industry that would stand above the crowd.

    With a deadline of less than two months our brief was to create everything the new start-up business would need to establish itself. Our role began with the process of devising the new brand name: VERO Fitness. We then focused on creating the logo design, brand identity and all of the touch points, including a custom website, interior and exterior signage and graphics, as well as marketing material and membership forms.

    When developing a new brand at Creative Order, we always develop a brand story that sets the tone of voice for the direction of the brand, and often tells the story of how and why the brand came to be. Here is the brand story we created for VERO:

    VERO means ‘truth’ and to ‘conquer’. ‘Truth’ because our high intensity group sessions do exactly what they say – you’ll feel the burn and be taken to the edge of breaking. ‘Conquer’ because you’ll be stronger, faster and much, much fitter than you ever thought possible – we can’t promise you’ll love every minute, but power through the pain and it’ll be worth it. Our trainers focus on the fundamentals of fitness. Not the fads. They’re here to make you healthier, not hotter (OK, so maybe a little hotter). They talk tough, they look tough but at heart they really care. If you’re new to all this fitness stuff, then they’ll ease you in before ramping it up. Already know what you’re doing? In that case, they’ll streamline your workouts and push you harder. Way harder.

      Get in touch to discuss how good design can benefit your business

      Thinking about creating a fitness brand, a gym, fitness centre or perhaps rebranding an existing gym? Click here and email us now

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