New Business Name Luxury Travel Consultancy
Creative Order was briefed by Carolyne Evans to create a new brand name for her luxury travel consultancy. The brief was to create a name that shows innovation while balancing a sense of trust and reliability.
A new business name that challenges the status quo. A name that suggests a high-level of quality and proficiency. And of doing things differently, in an engaging way.
The name that we created was Going-Places with Carolyne Evans. After successfully creating the business name, our team then went about designing a bespoke logo.
The solution for the logotype is an elegant serif typeface which has been individually hand-crafted and customised, linking the two words via a flowing linkage stroke, that almost reflects a fluid wave from the ocean or the slip stream of an aeroplane.
We wanted the brand identity to communicate a sense of luxury through the visual language; to be luxury, instead of just paying lip service.
Stay tuned for a followup article showcasing the Going-Places luxury brand identity design, marketing and website design.
Creative Order provides industry-leading business naming services
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