The Game Before The Game – Design Agency Inspiration

Staking it’s claim in the advertising battle during the FIFA World Cup, Beats by Dre has possible taken victory, clearly upstaging bigger more established sporting brands.

‘Did Beats by Dre Just Out-Nike Nike With This Incredible World Cup Ad’ asked Tim Nudd in a recent Adweek article.

‘The game before the game’ is all about the preparation professional athletes go through before they step out onto the pitch, it’s about pre-game rituals, the soundtrack to which is provided by Beats by Dre headphones. This video is incredible inspiring – we love it over here when advertising is born out of try insight.

Tim details the risqué moments in the clip; girl on top at 3:02 for example, and some globe-trotting glimpses of obsessive fan antics (love the British woman’s 1966 tattoo)! All together they have created an impressive smorgasbord of hype, hysteria and hero worship.

The advertising agency R/GA were the creatives behind some of the year’s best sports ads. The ad stars Neymar Da Silva Santos, Jr. and features Bacaray Sagna, Bastian Schweinsteiger, Blaise Matudi, Cesc Fabrigas, Daniel.