The Rise and Rise of the Aussie Mumpreneur

In 1992, Sue Ismiel created an effective no heat natural hair removal product for her daughter from ingredients in her own kitchen. Today she sells around $40 million worth of Nad’s products in Australia, New Zealand, US and UK, and revealed to BRW late last year that her company, Sue Ismiel & Daughters is earmarked for an impending IPO.

In the two decades since, the number of women running businesses in Australia has grown exponentially. A 2011 BankWest study discovered that women are starting businesses at twice the rate of men, and Small Business Minister, Bruce Billson recently spoke of the value of ‘mumpreneurs’ telling The Sydney Morning Herald that they are “…harnessing new technologies and social media to launch products and services.”

There are numerous interpretations of what a ‘mumpreneur’ actually is and it is a term that is vastly polarising, but no matter what you call them or what they liked to be called, follow these three Aussie women who are doing it very well indeed!

Marlies Hobbs, co-founder of the Paleo Café is turning over $15 million per year in her destination for paleo pre-made meals and ingredients. Find out how she has done it within two years of starting her business.

Janine Allis was on maternity leave with a newborn, toddler and tween when she founded Boost Juice, which now turns over $100 million per year and has more outlets in more countries than any other juice bar in the world.

Tammy May started MyBudget from her kitchen table when she was 22 years old but combined motherhood with growing it into a national company employing over 270 staff and managing over $740 million in salaries annually.

Considering your start-up journey? Check out these great links:

Lasoo Media’s Top 10 Apps for Mumpreneurs
The Living Room’s Jason Cunningham’s Tips for Mumpreneurs
The Ausmumpreneur Network
Annabel Karmel’s five tips for mumpreneurial start-up success

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