Logo Series: The Best Logo Design

‘The Best Logo Design’ – a new article by Creative Order®

As the first post in a new series, our logo designers get back to basics to define ‘what is a logo’, while sharing some of their all time favourite logo designs.

Logos are marks of identity designed for easy recognition, which are used by every organisation across the globe, from small business to multi-national corporations, charities to political parties, community groups and schools.

A logo can also be used to identify individual services or products.

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A ‘logotype’. the word from which we get ‘logo’ is a single piece of type, like our ‘Persol’ example shown above.

A logo can also be a combination of this logotype with abstract or pictorial symbols. The Nike ‘swoosh’ is a perfect example of an abstract symbol, while the WWF panda is a prime example of a pictorial symbol.

Most logo designs are set on a scale somewhere between 100% verbal and 100% visual.

Logos or ‘brand logos’ are a small but central part of a much bigger brand identity package, which can include a new brand name, tagline, colour range etc. In developing a ‘brand identity’, ‘brand architecture’ or other brand applications, the fact remains that the logo is always the central part of any system and is key to a brand’s success.

Logo design is the ultimate challenge to any graphic designer – the task being to compress a brand’s personality, and distill big ideas into simple, memorable and unique visual statements.

In order as they appear the logos shown are Woolmark, Persol, Nike, Habitat, Apple, CNN, WWF and The Guild of Food Writers.

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