Subaru Event Design

Working with SOTA, Creative Order was briefed to create an identity for Subaru’s upcoming Road Show which will be touring major cities in Australia. The exhibition design will showcase the brand new Forester range.

The brief centred around DNA, so we devised a modern logotype with a dynamic helix background running through the logo. To communicate the thought of all of Subaru’s departments connected and working together, we devised a visual element of linked molecules which run accros the different touch points of the Road Show including HTML email invitations.