St George: Business Connect Logo Designs

The Creative Order brand design studio was recently briefed to create a small business sub brand for St George bank. In partnership with Edge, our brand strategy behind the ‘Business Connect’ logo design was the idea of communicating a full service offering for small businesses. Business Connect is a single destination for smart banking, business resources and services, as well as providing valuable information for those looking to open a new business.

We answered the creative brief with a logo design that’s down-to-earth, contemporary and approachable – brand attributes which demonstrate St George’s understanding and support of micro businesses, sole traders and medium sized corporates, as well as their strong connection with the local community.

View the full Business Connect logo design case study.