The Optical Company who own optical retail brands Kevin Paisley and Stacey & Stacey briefed us to create an integrated marketing campaign. Spurred on by sluggish new customer numbers. TOC had a limited marketing budget to spend and consistently battles large competitors with money to burn. To combat these challenges, Creative Order developed a highly … Continue reading Switch Up Your Look: integrated marketing campaign →

When New Zealand Prime Minister John Key announced a proposal to change the flag, a government-appointed panel whittled down more than 10,000 design submissions to a shortlist of four designs to go to a public referendum. But New Zealanders weren’t happy with the choices laid out for them by their government, and took to social … Continue reading New Zealanders use social media to vote for the better flag design: Red Peak →

Creative Order were proud to be the marketing partner for this years AIGF, held by the Australian domain name administration authority (auDA). As part of the conference we developed ‘Think First Design Later – A Marketing Snap Shot by Creative Order’ an overview of what’s happening in the marketing industry.

Just weeks ago, the organisers of the Tokyo 2020 Olympic Games announced that they would “scrap their scandal-hit logo after copying allegations” whilst last month the AFL also issued an apology to an Adelaide graphic designer for plagiarism. When briefing us and as part of our research phase, it is common place for clients to … Continue reading Inspired design: protecting from plagiarism →

“The first thing everyone says to me when they meet me or call me is ‘I love your business name!’ or ‘I love your website!’. My clients and audience already trust my brand before they meet me because Creative Order have created such a professional and standout brand for me. So I’m already a step … Continue reading Coming up with a business name: a Zestful new start-up →

The Truth About Rebranding in Sydney – New Article by Design Agency Creative Order Political news headlines last week included the accusation by the Australian Labor party that the Federal Government are re-branding the China free trade deal as an “export agreement” in order to make the decision more palatable to voters. In fact in the midst … Continue reading The Truth About Re-branding →

We’ve written a lot recently about the power of your brand identity, so what happens when one of the world’s biggest brands changes the look of their famous logo?

In the past few weeks there have been numerous calls for brand name changes. Councillors for the Sydney suburb of Blacktown for example have “voted to hold a referendum on renaming the area, arguing Blacktown had racist connotations and was a spiritless name“ whilst a councillor in the NSW Central Western town of Dubbo has … Continue reading The Name Change Game →

The web design team at Creative Order were briefed by Virgin Money Australia to design the travel insurance section of their new consumer website. Our client Alison Hughes, Head of Digital Delivery at Virgin was kind enough to share her experience of working with Creative Order. Here’s what she had to say: “Creative Order delivered … Continue reading Web design client testimonial: Virgin Money Australia →

The team at design agency Creative Order have thrown their support behind Adam Goodes for his return game this weekend, when the Swans take on Geelong. Help us Kick Racism in the Balls – Go the Sydney Swans this Saturday 8th of August and lets hope there is only cheering, well and booing, but just … Continue reading Support Adam Goodes: Kick Racism in the Balls →

We were thrilled to recently work with a truly great Australian company called Attache, an innovative account software business. Attache software have been in business for over 20 years and have been a real fore runner and innovator in the Australian software industry, from the very beginning. Creative Order was briefed to redesign their website … Continue reading Web Design Testimonial – Matt Paff, Attache Software →

As massive fans of the TV show RAKE, which based on the real life story of banister Charles Waterstreet, we’re excited to see a portrait of him win this year’s Archibald. The amazing portrait is painted by artist Nigel Milsom. We love the way the claw hands have been captured; the harshness of the straight … Continue reading Nigel Milsom’s portrait of Charles Waterstreet wins 2015 Archibald Prize →