The Optical Company Appoint Creative Order as Their Lead Creative Agency

The Optical Company (TOC) has appointed Sydney and Melbourne based creative agency Creative Order to work on their above-the-line advertising, digital and brand strategy for all of its retail eyewear brands, such as Kevin Paisley, Stacey and Stacey, Prevue Eyewear & NIB.

The brief covers TV commercials, press advertising, radio, in-store POS, direct mail and website design and development – marketing manager Tess Chirnside said: “We wanted to completely transform the status quo, to challenge the way our marketing was done previously, and so we needed to appoint a creative partner that was used to challenging convention”.

“Creative Order is an agency able to balance high quality design and thinking.”

Creative Order has just launched a new ATL campaign called ‘Two of You‘, which is the promotion of a Buy One Get One Free promotion.

Creative Order’s co-founder Sydney based Todd Lopez said: “The Optical Company is exactly the type of client we love working with. Tess and her team are open to new ideas and are keen for a new approach, she wants to shake things up and invest in quality in order to stand out in the market. We are able to do the type of work that we’re most passionate about.”