Naming Your Business – Creating a New Brand Name

Finding a way into the hearts & minds of customers is what every successful brand and business strives for, and getting the name of your business right the first time can make a major difference in this pursuit. A well thought through and considered brand name can be the difference between your business being mediocre or wildly successful.

For better or for worse, your business name defines your brand. Whether you’re just starting a new business or feeling like it’s time to redefine your brand, there are several elements to consider when naming your business.

Understand your target market – When you understand your target audience you are well placed to come up with a powerful name for your business that taps into the hearts and minds of your customers.

Test it out – conducting some market research will give you a more targeted opinion than simply your immediate friends and family.

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Knowing your point of difference to your competitors – the process of doing a business plan will shed light on the unique product or service you offer and how you stack up to your competitors. If the names of your competitors seem similar, take this as an opportunity to say something different and stand out in the crowd.

Align your name with your look – The design of your company’s ‘look’ needs to be married to your name and brand. Together they can be very powerful in appealing to your customers.

Get expert advice – If creativity is not your strong point, make it a priority to invest up front in naming your business. There are experts out there ready to work with you.

An example of a new brand name
One great example of creating a new brand name and brand design is what we created for fish and marine life business, the old name was St Kilda Aquarium – which we re-named Aqueus, click here to view the brand name and design case study.

A well-designed brand name should encapsulate the essence of your business. The logo should reflect what the company is and does, it should be original, work well across all media, and be durable.

The team at Creative Order have created a brand name check list, which we use to evaluate new brand names that we create in the studio. Click here to download the Creative Order ‘creating a brand name‘ PDF check list.

We love these old school graphic designs from the primitive beginnings of the discipline of branding, the use of ‘Brand’ after each name is a real hall mark sign from the beginnings of branding. Co-Ed Brand, Lion Brand, and even Duck Brand.