Love at first sight can be dangerous

Axe Advertising Going Viral on Social Media

Axe have released an incredible social media campaign, the concept ‘Love at first sight can be dangerous’. The campaign was executed with a set of three images, each utilising extremely high-end production values, awesome art direction and beautiful photography Jean yves Lemoigne. These ads have no branding, no headlines or taglines – they are all part of what makes this great piece by creative agency BBH London very sharable (viral). Use the search term ‘Love at first sight can be dangerous’ on any social platform to see how often this clever and beautiful viral adverting has been shared, liked and pinned.

Check out more of Axe’s social media advertising over on their Tumbler blog where there is a lot more sharable advertising like lots of creative animate gifs.