Law firm branding, marketing and design
Are you a law firm or legal professional seeking help with your branding, profile, website and marketing? Look no further than Creative Order.
As an expert law firm branding agency, we help legal professionals develop or refresh their brand. From corporate identity to designing and developing websites and advising on marketing, advertising and social media, our specialist team have a wealth of experience making legal clients stand out.
Our people are based in Sydney and Melbourne, but we work with clients across Australia. Our proven success ranges from modernising brand and identity for well-established firms to full branding and marketing packages for start-ups.
No matter your speciality – we can make you stand out. We’ve worked with multi-disciplinary law firms to specialists with expertise as diverse as environmental and planning to criminal law.
The name you give your business is fundamental to its identity. It’s the first point of emotional connection with your audience – and when it comes to law, that must mean trust.
Logo design and brand identity
Creating completely new brand identities is our biggest passion. We make it our business to get to the heart of the ethos of your business because it’s critical to bringing brand to life. Your business name and logo design must embody your vision for the business, your values and culture, getting this right from the very beginning is the best way to a strong and loved brand.
Website design and web development
A website is the primary touch-point for your business, so it’s imperative your brand’s website is as functional as it is engaging. We’ll bring your brand to life in the digital realm. We offer full integration of strategy, design, UX, copywriting, art direction, SEO, development, content strategy, digital advertising and social media. Creating simple one page websites to complex eCommerce websites.
Advertising and marketing
Combining intelligent thinking, clever concepts and powerful messaging, we produce engaging and effective creative advertising campaigns, from concept stage, through to sign-off and production. Creative Order can deliver advertising solutions for TV, radio, outdoor, direct marketing, print news and digital marketing.
Meet some of our clients who’ve benefited from our law firm branding and marketing services: Law Squared – Beatty Legal – Bowd Legal
Legal Industry Case Study – Beatty Legal
Beatty Legal is a well established property law firm in Sydney which came to us with an inconsistent and dated brand, Erin Wakefield the General manager knew they needed to completely rebrand their offering to present the best possible image for their service and capitalise oil their high levels of client satisfaction and trust.
The key aspects of this rebranding project were:
• Carry out market research and identify the markets, their behaviour, their values and how to best market to them
• Strategise the rebrand – a custom logo icon and unique and memorable brand identity
• Updated all brand touch points with the new identity, stationery and marketing
• Designed and developed a custom website
• Provide professional copywriting including brand story
• Optimisation of the website using on-page and off-page techniques.
• Provide ongoing marketing support
The project was carried out over a six month period with extensive consultation with the team at Beatty Legal over that time. We answered the brief with a memorable logotype and icon, which successfully balances a modern look while maintaining a sense of trust and stability. The use of copper and dark navy blue colours help achieve a sophisticated yet corporate aesthetic. This law firm branding project included high-end embellishments across all stationery elements, including custom notebooks. We also developed marketing material and a custom responsive website, which our web design team created in-studio.
The resulting law firm branding shows Beatty legal as a reputable, forward thinking law firm, that achieves results for its clients. Since we launched the Beatty legal rebrand in August 2017, their law firm is is experiencing growth, positive results and a record level of enquiry.
Get in touch to discuss branding your new startup law practice or rebranding your existing law firm click here and email us now
Read our article: The law of building brand trust