Fish Discovers Water

“I don’t know who discovered water, but I’m pretty sure it wasn’t a fish.” Marshall McLuhan

Meet our studio mascots Tuco and Loco – a couple of enthusiastic goldfish who love to swim in circles and get busy. They’re the quietest members of our design team, but they remind us everyday that it can sometimes be difficult to be aware of something when one is so immersed in it.

In the same way that a fish can’t see the water it’s swimming in, it can be hard to see the world immediately in front of us. It can take someone with a different perspective to see opportunities or potential issues. Their advice; mix it up, turn the tables around and think outside the fish bowl.