Business to Business Sales Ideas

It’s not enough to be an expert just in your product or service. It’s also vital to understand your client’s business – what it does, its goals and visions – and then to see how your product can add to this. And in today’s technology-driven market a business to business sales strategy has to consider that the modern prospect has unlimited access to on-line information and is a self-educating purchaser seeking quality information. Today the buyer is often approaching the vendor via websites and other on-line channels.

With that in mind it makes sense to develop a strong content marketing strategy that places you in your customers path and gives you the opportunity to engage with them and hopefully convert them to loyal clients. Here are four business to business sales ideas that highlight the value of a good content marketing strategy:

1. Develop strong on-line content
Create genuinely informative website content that educates your visitor, demonstrates your brand as an industry authority and builds trust and respect for your company. Practice search engine optimization and employ tracking and analytic tools to help guide you to maintaining fresh and effective material.

Just a note here that your website is going to be your main marketing platform and it is well worth the investment in seeking professional assistance in setting it up. The Creative Order team can certainly help your business implement this, here’s a link to our latest website design and development project, click here to email the team.

2. Engage in social media
Yes it does generate interest and enhances your on-line presence. Facebook, Twitter and Linkedin are all platforms that can provide content or links to content – and links to your website.

3. Use PR and marketing tools for content creation
In his article for Smartcompany Mike Preston illustrates this well. Develop first-party content; run surveys; publish white papers – all cost effective ways to generate very useful data that you can then post to your website, social media sites or disseminate through your sales team.

4. Run seminars and webinars
These are also excellent, cost effective methods for sharing interesting and relevant information but have the added advantage of providing face-to-face interaction with prospective clients.

There’s some great information on the internet for business to business sales ideas and tips, here are two particularly useful links:

B2B Sales and Marketing: Alignment for the Win – click here

How to Generate Qualified B2B Leads with Inbound Marketing, Blogs and Social Media – Click here