AXXIS New Brand Name & Logo Design – Business Naming

The business naming team at Creative Order are thrilled to launch another new brand, AXXIS, a startup fitness consultancy based in Sydney. Our team was briefed to create a new business name and a full brand identity for the new business, including logo design. The business name was born out of the concept of symmetry that body builders strive for in professional competition.

The name utilises double XXs which make it unique, ownable and quickly identifiable, which are all important attributes for any start-up. The name is short, sharp and the ‘AX’ sound is purposefully masculine.

We’ll be sharing more of the brand identity soon, including stationery design, marketing material and website, so stay tuned!