Investec briefed us to activate their brand at the Australian Dental Association trade show, which was held in September. The team at Creative Order developed a ‘Spring Carnival’ horse racing theme to celebrate the start of spring.
We integrated Investec’s brand positioning ‘out of the ordinary’ into the creative, whilst weaving the spring carnival theme throughout all the of the trade show touch- points, from give-aways with swing tags to activities & show flyers.

