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5 Basic Marketing ideas for small business
Believe it or not, small business is the backbone of the Australian economy. And just because you are small, doesn’t not mean you need to be small minded with your approach to marketing. Yes, even on a small budget. Here are 5 inexpensive and basic marketing ideas for small business:
1. Prioritise your website – your website is the face of your company and needs to stay fresh and competitive. According to research published this week by FedEx Express, the main deterrent for customers buying from a small business was poor website design.
2. Social networking – for example, open a Facebook or Pinterest account. Social networking is no longer an innovative risk, it’s a necessity. According to research from Abedeen Group, 60% of companies have adopted social media strategies, a figure that’s expected to rise to 80% by the end of the year. Importantly, find out which social network sites your customers use and target those.
3. Partner up – look for businesses that reach your target market (not your direct competitors) and team up for a joint project such as a special event or promotion.
4. Talk it up – Let everyone you come into contact with know about your business. Trust is built with word of mouth so don’t underestimate its power. Have an fun spiel ready for the next time someone asks you what you do.
5. Incentives – Offer customers incentives to use your business, from a free coffee to free shipping, to promotional discounts. People love perks, also known as ‘what’s in it for me’.
Step out of your comfort zone and do something different. Many small changes can have a big impact. Australasian chairman of global accounting firm MGI Grant Field says “Some business owners think their panacea can be achieved by simply increasing prices or increasing sales. Based on my experiences, small, achievable changes made to a handful of areas can have a multiplied effect”. (SMH)
We’ll be publishing more marketing ideas in the coming year, until then, there is loads of small business resource’s out there. Here’s a few links to explore some more information.
– NSW Government Small Business Website