Our design agency was briefed by the founder of VERO, Lydia Docking in December 2016 to create a new brand in the fitness training industry. Lydia’s launch date was 1st February 2017 – so with a deadline of less than two months and our brief, the design agency Creative Order set about creating everything for this new start-up business. We created the brand name VERO Fitness, the logo design, the brand identity and all of the touch points including custom website, signage, interior graphics, marketing material and membership forms.
Part of every new brand that we design at Creative Order we also develop a brand story, this copywriting sets the tone of voice for the direction of the brand and tells the story of how and why the brand came to be, here is VERO’s story:
VERO It means truth. It also means conquer.
TRUTH because our high intensity group sessions do exactly what they say. You’ll feel the burn and be taken to the edge of breaking.
CONQUER because you’ll be stronger, faster and much, much fitter than you ever thought possible. We can’t promise you’ll love every minute, but power through the pain and it’ll be worth it.
OUR TRAINERS focus on the fundamentals of fitness. Not the fads. They’re here to make you healthier, not hotter (OK, so maybe a little hotter). They talk tough, they look tough but at heart they really care. If you’re new to all this fitness stuff, then they’ll ease you in before ramping it up. Already know what you’re doing? In that case, they’ll streamline your workouts and push you harder.