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switch up your look creative-order-integrated marketing campaign designer glasses-

Switch Up Your Look: integrated marketing campaign

The Optical Company who own optical retail brands Kevin Paisley and Stacey & Stacey briefed us to create an integrated marketing campaign. Spurred on by sluggish new customer numbers. TOC had a limited marketing budget to spend and consistently battles large competitors with money to burn. To combat these challenges, Creative Order developed a highly successful spring and summer through-the-line advertising campaign that combined a strong retail offer, presented using innovative art direction. The end result is a campaign that has serious cut-through across television, press, radio and point-of-sale channels.

Using creative thinking and ‘pushing-the-envelope’ art direction, the ‘Switch Up’ campaign is forging the way in getting regional brands noticed and taking on the big optical brands.

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Stay tuned for full case study, which we’ll be uploading soon…

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