The team at design agency Creative Order have thrown their support behind Adam Goodes for his return game this weekend, when the Swans take on Geelong. Help us Kick Racism in the Balls – Go the Sydney Swans this Saturday 8th of August and lets hope there is only cheering, well and booing, but just the umpires. #KickRacismintheBalls
We were thrilled to recently work with a truly great Australian company called Attache, an innovative account software business. Attache software have been in business for over 20 years and have been a real fore runner and innovator in the Australian software industry, from the very beginning. Creative Order was briefed to redesign their website and web apps and refine their brand identity. Matt Paff, the General Manager of Attache was kind enough to share his experience of working with Creative Order:
“Attaché Software had the pleasure of working with the Creative Order team in the web design and development of our new public website www.attachesoftware.com throughout 2014. We were very impressed with the way that Todd and the team took our brief and challenged our thinking to work with us to create a fabulous, modern, professional design. A design that helped transition our image from safe, traditionalist brand to a modern, innovative, yet experienced one – representative of the transformation we were under-going as a company.
As massive fans of the TV show RAKE, which based on the real life story of banister Charles Waterstreet, we’re excited to see a portrait of him win this year’s Archibald. The amazing portrait is painted by artist Nigel Milsom. We love the way the claw hands have been captured; the harshness of the straight lines in both his face and hands are simply brilliant.
Email direct marketing (eDM) is a smart and cost effective sales and marketing tool but with the implosion of emails that our in-boxes are bombarded with daily, it is increasingly harder to cut through the clutter. So how can you create a winning eDM that truly stands out?
‘How the Internet is transforming Australian society’
The auIGF is the one event a year where individuals, community groups, industry leaders, government representatives, academics, students, media – all Internet users – gather to discuss Internet-related issues in Australia. We welcome everyone’s active contribution at this open, apolitical forum.
Don’t know whether to like or recommend, inMail or comment? With the influx of social media lexicon across all the major social platforms (which are growing by the day), we think this list of common lingo on Social Media Today is a succinct summary of what you need to know to break through the clutter.
It doesn’t matter what business you are in, we all have to get our financial houses in order with June 30 fast looming. In an incentive to get on top of your paperwork, the Federal Government’s new Budget has provided small businesses with an instant tax deduction for assets costing up to $20,000 purchased from budget night until June 30, 2017. They are also reducing the tax rate for incorporated businesses with annual turnovers less than $2 million. So take advantage and follow our three key steps to being tax savvy.
What’s in a name you ask? Well the best brand names are part of our vocabulary: they signify their product like Kleenex or are the result of a spelling mistake like Google. We love these four Aussie success stories that boast memorable names with intriguing stories behind their monikers.
Second chance success: Tempus Two
In 1997, wine entrepreneur, Lisa McGuigan created Hermitage Road after the road where she grew up. With her first bottles labelled and ready to sell Lisa dealt with her first major business hurdle, the French appellation’s campaign to prevent her use of the name ‘Hermitage’. At the eleventh hour she came up with Tempus Two, (‘second time’ in Latin), which flourished with its trademark pewter labels. Lisa is no longer with Tempus Two but with her name now synonymous with wine, she masterminded a new brand in 2011 under the eponymous label, Lisa McGuigan Wines.
In 1992, Sue Ismiel created an effective no heat natural hair removal product for her daughter from ingredients in her own kitchen. Today she sells around $40 million worth of Nad’s products in Australia, New Zealand, US and UK, and revealed to BRW late last year that her company, Sue Ismiel & Daughters is earmarked for an impending IPO.
The business naming team at Creative Order are thrilled to launch another new brand, AXXIS, a startup fitness consultancy based in Sydney. Our team was briefed to create a new business name and a full brand identity for the new business, including logo design. The business name was born out of the concept of symmetry that body builders strive for in professional competition.
A 2013 PricewaterhouseCoopers report commissioned by Google revealed that “Australia’s startup scene could add $109 billion to the economy and 540,000 new jobs over the next 20 years…”Just look at some of those now listed on the ASX (think SEEK and Cochlear)! So how can you devise a name that works and strive to be household lexicon like Apple or Nike? Start by following these four commandments for naming your new business.
Creative Order is zinging with excitement to launch a new brand into the world. An exciting new nutrition consulting business, helping with everything from healthy eating through to a active lifestyle advice.
The team at brand agency Creative Order delivered everything for this great new start up brand. We developed the branding strategy ‘a healthy helping’, the brand name ‘Zest+Zing’, the logo design including brand identity, the copywriting, the final print design and of course importantly the website design and development, which we’ll be launching next month.