We’ve written a lot recently about the power of your brand identity, so what happens when one of the world’s biggest brands changes the look of their famous logo?
Continue reading Googling Google: Lessons in Brand Identity
In the past few weeks there have been numerous calls for brand name changes. Councillors for the Sydney suburb of Blacktown for example have “voted to hold a referendum on renaming the area, arguing Blacktown had racist connotations and was a spiritless name“ whilst a councillor in the NSW Central Western town of Dubbo has also argued that its “CBD needs a new bright and lively name” to match up to a marketing campaign.
Continue reading The Name Change Game
The web design team at Creative Order were briefed by Virgin Money Australia to design the travel insurance section of their new consumer website. Our client Alison Hughes, Head of Digital Delivery at Virgin was kind enough to share her experience of working with Creative Order. Here’s what she had to say:
“Creative Order delivered outstanding web design for Virgin Money Travel Insurance. They worked to understand our brand and created a quality digital experience for our customers. The team are professional, responsive and a pleasure to work with!”
The team at design agency Creative Order have thrown their support behind Adam Goodes for his return game this weekend, when the Swans take on Geelong. Help us Kick Racism in the Balls – Go the Sydney Swans this Saturday 8th of August and lets hope there is only cheering, well and booing, but just at the umpires. #KickRacismintheBalls
Continue reading Support Adam Goodes: Kick Racism in the Balls
We were thrilled to recently work with a truly great Australian company called Attache, an innovative account software business. Attache software have been in business for over 20 years and have been a real fore runner and innovator in the Australian software industry, from the very beginning. Creative Order was briefed to redesign their website and web apps and refine their brand identity. Matt Paff, the General Manager of Attache was kind enough to share his experience of working with Creative Order:
“Attaché Software had the pleasure of working with the Creative Order team in the web design and development of our new public website www.attachesoftware.com throughout 2014. We were very impressed with the way that Todd and the team took our brief and challenged our thinking to work with us to create a fabulous, modern, professional design. A design that helped transition our image from safe, traditionalist brand to a modern, innovative, yet experienced one – representative of the transformation we were under-going as a company.
Continue reading Web Design Testimonial – Matt Paff, Attache Software
As massive fans of the TV show RAKE, which based on the real life story of banister Charles Waterstreet, we’re excited to see a portrait of him win this year’s Archibald. The amazing portrait is painted by artist Nigel Milsom. We love the way the claw hands have been captured; the harshness of the straight lines in both his face and hands are simply brilliant.
Continue reading Nigel Milsom’s portrait of Charles Waterstreet wins 2015 Archibald Prize
Email direct marketing (eDM) is a smart and cost effective sales and marketing tool but with the implosion of emails that our in-boxes are bombarded with daily, it is increasingly harder to cut through the clutter. So how can you create a winning eDM that truly stands out?
Continue reading How to Stand Out in the Inbox Crowd – Email Direct Marketing
‘How the Internet is transforming Australian society’
The auIGF is the one event a year where individuals, community groups, industry leaders, government representatives, academics, students, media – all Internet users – gather to discuss Internet-related issues in Australia. We welcome everyone’s active contribution at this open, apolitical forum.
Continue reading Australian Internet Governance Forum 2015
Don’t know whether to like or recommend, inMail or comment? With the influx of social media lexicon across all the major social platforms (which are growing by the day), we think this list of common lingo on Social Media Today is a succinct summary of what you need to know to break through the clutter.
Continue reading LinkedIn lingo: Optimise your Small Business for Networking Success
It doesn’t matter what business you are in, we all have to get our financial houses in order with June 30 fast looming. In an incentive to get on top of your paperwork, the Federal Government’s new Budget has provided small businesses with an instant tax deduction for assets costing up to $20,000 purchased from budget night until June 30, 2017. They are also reducing the tax rate for incorporated businesses with annual turnovers less than $2 million. So take advantage and follow our three key steps to being tax savvy.
Continue reading Helping Small Businesses – End-of-Financial-Year Checklist – Make Tax Time Simple
What’s in a name you ask? Well the best brand names are part of our vocabulary: they signify their product like Kleenex or are the result of a spelling mistake like Google. We love these four Aussie success stories that boast memorable names with intriguing stories behind their monikers.
Second chance success: Tempus Two
In 1997, wine entrepreneur, Lisa McGuigan created Hermitage Road after the road where she grew up. With her first bottles labelled and ready to sell Lisa dealt with her first major business hurdle, the French appellation’s campaign to prevent her use of the name ‘Hermitage’. At the eleventh hour she came up with Tempus Two, (‘second time’ in Latin), which flourished with its trademark pewter labels. Lisa is no longer with Tempus Two but with her name now synonymous with wine, she masterminded a new brand in 2011 under the eponymous label, Lisa McGuigan Wines.
Continue reading Four Aussie Start-up Success Stories – Brand Names Australia