Say hello







Thanks but no thanks, we only talk to bonafide humans.

 Yes, I would like to subscribe to the Creative Order newsletter.

Subscribe

Share

Hot Off The Press

people in charge get it wrong new zealand flag design red peak

New Zealanders Use Social Media to Vote for the Better Flag Design RedPeak

people in charge get it wrong new zealand flag design red peak

When New Zealand Prime Minister John Key announced a proposal to change the flag, a government-appointed panel whittled down more than 10,000 design submissions to a shortlist of four designs to go to a public referendum.

But New Zealanders weren’t happy with the choices laid out for them by their government, and took to social media to lobby for a fifth to be included—the Aaron Dustin “Red Peak” design. And just a few days ago, the New Zealand government “…bowed to public pressure…” and added Red Peak, which has “…generated a groundswell of support…”

More than 50,000 people petitioned to include Red Peak in the new flag ballot, and whilst the government initially refused to budge, the intense social media campaign has paved way for the the first time in history that all New Zealanders will have a say in the design of their flag, integral to their identity and causing immense debate across the ditch.

Interestingly, an opinion poll this week showed 69 per cent of people still actually want to keep their current flag, with the total cost of deciding whether to change the flag estimated to be as high as $26 million.

new zealand flag design red peak

Kiwis will vote for their favourite design in a referendum to be held between November 20 and December 11 with the winning design going head-to-head against the existing flag in a second vote in March.

Identity is one of the most powerful assets any brand can have and the choice to re-brand or evolve your identity must be carefully considered in order to keep your audience invested in you. Talk to us about establishing a powerful identity for your new brand that truly resonates.

close checkbox checkbox close-blue