Our design agency was briefed by the founder of VERO, Lydia Docking in December 2016 to create a new brand in the fitness training industry. Lydia’s launch date was 1st February 2017 – so with a deadline of less than two months and our brief, the design agency Creative Order set about creating everything for this new start-up business. We created the brand name VERO Fitness, the logo design, the brand identity and all of the touch points including custom website, signage, interior graphics, marketing material and membership forms.
Creative Order was proud to be awarded finalist at this year’s Create Awards. We’re super chuffed that our packaging design for Coffee Bird’s exclusive single origin range continues to get industry recognition as one of the best packaging designs of the year.
The result? This highly useful and educational content marketing piece wrapped up as a free eBook.
The Optical Company who own optical retail brands Kevin Paisley and Stacey & Stacey briefed us to create an integrated marketing campaign. Spurred on by sluggish new customer numbers. TOC had a limited marketing budget to spend and consistently battles large competitors with money to burn. To combat these challenges, Creative Order developed a highly successful spring and summer through-the-line advertising campaign that combined a strong retail offer, presented using innovative art direction. The end result is a campaign that has serious cut-through across television, press, radio and point-of-sale channels.
When New Zealand Prime Minister John Key announced a proposal to change the flag, a government-appointed panel whittled down more than 10,000 design submissions to a shortlist of four designs to go to a public referendum.
But New Zealanders weren’t happy with the choices laid out for them by their government, and took to social media to lobby for a fifth to be included—the Aaron Dustin “Red Peak” design. And just a few days ago, the New Zealand government “…bowed to public pressure…” and added Red Peak, which has “…generated a groundswell of support…”
More than 50,000 people petitioned to include Red Peak in the new flag ballot, and whilst the government initially refused to budge, the intense social media campaign has paved way for the the first time in history that all New Zealanders will have a say in the design of their flag, integral to their identity and causing immense debate across the ditch.
Interestingly, an opinion poll this week showed 69 per cent of people still actually want to keep their current flag, with the total cost of deciding whether to change the flag estimated to be as high as $26 million.
Kiwis will vote for their favourite design in a referendum to be held between November 20 and December 11 with the winning design going head-to-head against the existing flag in a second vote in March.
Identity is one of the most powerful assets any brand can have and the choice to re-brand or evolve your identity must be carefully considered in order to keep your audience invested in you. Talk to us about establishing a powerful identity for your new brand that truly resonates.
Creative Order were proud to be the marketing partner for this years AIGF, held by the Australian domain name administration authority (auDA). As part of the conference we developed ‘Think First Design Later – A Marketing Snap Shot by Creative Order’ an overview of what’s happening in the marketing industry.
Just weeks ago, the organisers of the Tokyo 2020 Olympic Games announced that they would “scrap their scandal-hit logo after copying allegations” whilst last month the AFL also issued an apology to an Adelaide graphic designer for plagiarism.
“The first thing everyone says to me when they meet me or call me is ‘I love your business name!’ or ‘I love your website!’. My clients and audience already trust my brand before they meet me because Creative Order have created such a professional and standout brand for me. So I’m already a step ahead of the competition.”
— Amanda Ford, Zest+Zing
Amanda Ford always wanted to start her own business and for her profession—nutrition—she believes that it really is the best way to make a difference. She tells us why working with Creative Order in coming up with a business name gave her a solid foundation to launch her nutrition practice and brand Zest+Zing.
New article: Coming up with a Business Name
What were the biggest challenges you faced on the start-up road?
I think just knowing where to start! There is so much to do and it can get overwhelming. But I think if you start with a clear vision and plan, it really helps.
Coming up with a Business Name; What appealed to about working with Creative Order on your branding?
I had seen some of the work that Creative Order had done and was really impressed. I felt like they really bought brands to life and were on trend. I wanted to create a brand that will still be relevant and look great both now and in the future!
What were the biggest challenges in the branding process?
To be honest, Creative Order made the process very easy for me when they created such a strong brand with Zest+Zing. They came up with the business name very quickly and I loved it so much, that everything else flowed very well. They had a clear direction for the brand, which is what you need and why you get the professionals on board.
How involved were you in the creative process?
Creatively, not very much at all, I was happy to leave that to Creative Order. I just provided them with my business vision, values and the feel that I wanted and they ran with it. My only real creative input was that it had to incorporate the colour yellow and I wanted a fresh feel, and I think they obviously captured that perfectly.
What kind of guidance did they provide?
They really guided me through the branding process, from development of a business name, to logo and then onto marketing materials and the website of course. In terms of the website design and functionality, I really let them guide me on that as they know what works and the best options for a start up business like mine. They also gave me another perspective with some great advice and ideas for my business. Especially when you work on your own as a sole-trader it is very easy to get lost in your work, so having that outsider opinion was really helpful.
As a start-up, what are the advantages of working with a creative agency?
It comes back to those overwhelming feelings when you’re starting out. It really pays to put your brand in the hands of some experts to take charge of that for you, give you invaluable outside advice and perspective, and going with someone you can trust, takes away all of that stress and overwhelm. Once you have your brand established, you can get on with your job and focus on running your business, which is where you need to be!
We hope you find our article Coming up with a Business Name a handy, insightful resource – Click the following link to email us if you’d like to know more about our affordable, professional service.
The Truth About Rebranding in Sydney – New Article by Design Agency Creative Order
Political news headlines last week included the accusation by the Australian Labor party that the Federal Government are re-branding the China free trade deal as an “export agreement” in order to make the decision more palatable to voters. In fact in the midst of writing this post, rumours are now circulating about a Liberal leadership spill.
We’ve written a lot recently about the power of your brand identity, so what happens when one of the world’s biggest brands changes the look of their famous logo?
In the past few weeks there have been numerous calls for brand name changes. Councillors for the Sydney suburb of Blacktown for example have “voted to hold a referendum on renaming the area, arguing Blacktown had racist connotations and was a spiritless name“ whilst a councillor in the NSW Central Western town of Dubbo has also argued that its “CBD needs a new bright and lively name” to match up to a marketing campaign.
Continue reading The Name Change Game
The web design team at Creative Order were briefed by Virgin Money Australia to design the travel insurance section of their new consumer website. Our client Alison Hughes, Head of Digital Delivery at Virgin was kind enough to share her experience of working with Creative Order. Here’s what she had to say:
“Creative Order delivered outstanding web design for Virgin Money Travel Insurance. They worked to understand our brand and created a quality digital experience for our customers. The team are professional, responsive and a pleasure to work with!”