T2: Packaging Design

T2 is an award-winning Australian tea brand. With stores across Australia, they pride themselves on creating sensory retail experiences which revolve around the art and appreciation of tea. As part of their festive season range, Creative Order worked with the T2 team to design the full range of product packaging and styling for the season.

The packaging design included a kaleidoscope of colours and sizes across the range, all with sophisticated gold embellishments, intricate die-cuts and embosses. Our patterns were fully integrated throughout the in-store experience including signage and wrapping.

The new packaging range was extremely successful – sales more than doubled the previous year and the range was a sell out.