Campaign Design: ACCAN fighting for fair calls for all

The old ‘free-call’ telephone system in Australia used to charge enormously high rates from mobile phones – this disadvantaged those who could least afford it; troubled children for example who were calling in to ‘free call’ child helplines. ACCAN tackled the problem head on and with the help of our team, were able to successfully lobby change with the Australian telecommunications regulator. They were able to convince the major mobile networks to provide 1800, 1300 and 13 calls at the same rates as landlines – free. Creative Order produce the campaign which amongst other things included a brochure to introduce Number Woman in her quest for ‘fair calls for all’.

See more ACCAN: Magazine