MasterChef: Kitchenware Packaging Design

As part of a licensing deal with the acclaimed TV series, we were commissioned to create a new look for MasterChef Australia’s kitchenware range. On the show, contestants battle against each other for the title of ‘MasterChef’. Our role was to devise a packaging style that worked for their ‘luxury’ and ‘mass market’ kitchenware range, giving the brand a stand-out presence on Australian shelves in their own battle for market share.