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St George: Business Connect Logo

If you’re looking to open a new small business, Business Connect, a sub-brand of St George, is your destination – a place for smart banking, business resources and services to help you get your new business up and running.

Our brand design studio was briefed to create the sub brand for St George bank. Working with Edge, our brand strategy behind the ‘Business Connect’ logo design was the idea of communicating a full service offering for small businesses.

We answered the creative brief with a logo design that’s down-to-earth, contemporary and approachable – brand attributes which demonstrate St George’s strong connection with the local community, and their understanding and support of micro businesses, sole traders and medium sized corporates. The resulting logo shows St George as a progressive bank, moving forward and achieving future success for its small business customers.

See more examples of our: Logo Design