Motel Nightclub: Brand Identity & Logo Design
Motel, one of Melbourne’s longest running nightclubs, required a complete re-brand. Creative Order worked closely with the Darcy Group to redefine the Motel brand and experience, and together with a sophisticated renovation by Jean-Pierre Biasol, was able to elevate it to a new level of luxury.
Having wrenched the brand from its retro 50’s stylings, it was important to create a marque that was timeless. Taking influences from the interior space, it is formed by an intricate web structure that weaves to create a visual illusion of movement. The project also involved creating exterior and interior signage systems, stationery, printed marketing and event posters, and the new Motel website: www.themotel.com.au