Motel Nightclub: Brand Identity & Logo Design

Motel, one of Melbourne’s longest running nightclubs, required a complete re-brand. Creative Order worked closely with the Darcy Group to redefine the Motel brand and experience, and together with a sophisticated renovation by Jean-Pierre Biasol, was able to elevate it to a new level of luxury.

Having wrenched the brand from its retro 50’s stylings, it was important to create a marque that was timeless. Taking influences from the interior space, it is formed by an intricate web structure that weaves to create a visual illusion of movement. The project also involved creating exterior and interior signage systems, stationery, printed marketing and event posters, and the new Motel website:

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