LifeHealthcare, Well-Being Through Innovation: Brand Strategy & Identity

Creative Order created the new brand strategy and identity for LifeHealthcare, Australia’s leading healthcare distributor. The brand logo is built on the idea of developing a universal symbol of protection and care for the company, one that depicts growth and harmony and one that prepared the company for public float. LifeHealthcare has offices in all major cities across Australia and New Zealand and Creative Order was tasked with rolling out the new brand to all parts of the business; from office fit-outs and signage, stationery, event stand design and production, uniforms, brochures, brand guidelines and website.

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