King’s Leigh: Brand Naming, Brand Identity & Property Marketing
King’s Leigh is more than just a place to live; it’s an address that Melbourne’s West has never seen. With wide open spaces, majestic leafy avenues, native waterways, sweeping parkland and a strong sense of community, this unique residential development offers unsurpassed contemporary living in an unrivalled setting.
Developed by award winning developer Dacland, King’s Leigh sets a new standard in residential development. Dacland appointed Creative Order as the lead creative agency on the project to create a new name, build a brand strategy and property marketing campaign that would challenge convention. Borne out of respect for its environment and rich history, we named the community to acknowledge the land’s native legacy, the indigenous Yawangi tribe’s last survivor ‘King Bill Leigh’.
Our team worked tirelessly during the development stage to create a seamless experience for Dacland. From initial brand naming and brand design, to strategy, advertising, digital marketing and website development, to creation of the sales office and surrounding signage. Our role was to bring the development to life and ensure its success with it’s expected revenue into the hundreds of millions.
“Working with Creative Order has been a fantastic experience for Dacland. They have been able to seamlessly turn around comprehensive, demanding projects in minimal time and with superb quality. The team at Creative Order is extremely attentive and never ceases to amaze us at the sheer dedication they have to the creation of all of our public facing marketing materials. They have boldly managed to get the King’s Leigh project up in a record amount of time. The brands and designs continue to propel the Dacland name as an innovative market leader in the property space.”
Ebony Petteway, Dacland
See some more examples of our property marketing.