Bass Kleph (DJ): Brand Design

Internationally acclaimed artist Bass Kleph needed a new brand design. Stu Tyson, the man behind the name is a producer, songwriter, Beatport’s #1 re-mixer, label boss, and one of it’s few DJs selling tens of thousands of compilations. We created a distinctive hand drawn logo-type which included a stylised bass clef musical symbol, and created a ‘BK’ icon to support the main brand. We also designed a supporting identity system that runs parallel with Bass Kleph’s electronic sound – designed to convey a feeling of motion and movement, while building a sense of excitement.